The Founder Story
JUANA was born at the crossroads of heritage and innovation. From my mother’s Syrian roots, I learned nature’s healing potency — refined through generations mastering olive oil extraction. Meanwhile, my father and family’s legacy of renowned surgeons fueled my drive to push medical and wellness boundaries.
This synergy of ancient wisdom and pioneering science led me to create JUANA: clinically-backed skincare powered by nature’s most potent bioactives and cutting-edge biotechnology. Our ultra clean formulations strengthen your skin’s microbiome, restore balance, and ignite its natural resilience.
More than a brand, JUANA embodies the potency of life — a call to own your prime inside and out.
We are JUANA.


“The inspiration for JUANA comes from my childhood. I loved to help my Father press olive oil and mix it with bay laurel to make Aleppo soap, this curious-smelling, misshapen soap that has unrivalled healing benefits for skin. I learnt that in order to enjoy the immense therapeutic benefits of natural ingredients, we must patiently preserve the natural state as much as possible. This is the ethos that drives JUANA formulations.”

We empower everyone to transform the skin and optimise the self — beauty from the inside out.

Unlock the Potency
CLINICALLY PROVEN. Perfected by biotech precision.
We engineer formulations with cutting-edge biotech precision to deliver clinically proven results.
Targeted, deep-acting actives ensure visible transformation that rebuilds and restores your skin from within.
NATURE POWERED. Biostimulated by nature's potent energy.
We harness potent botanicals to bio-stimulate — not simulate — your skin’s natural ability to renew, regenerate, and thrive.
Working with your skin, we amplify its innate vitality for long-lasting rejuvenation.
POTENCY UNLOCKED. Step boldly into your prime.
By awakening your skin’s regenerative power, we unlock transformation that radiates from within.
Step boldly into your prime and let your power radiate.
